Facebook’s ‘News Feed’ rebranded as ‘Feed,’ and the memes are delicious

The Facebook News Feed logo, shown here fading to read only

Facebook’s feeding the meme beast.

The company that keeps trying to make Meta happen announced Tuesday morning it had changed the name of its controversial News Feed product. Say goodbye to the stale News Feed of old, and say hello to the shiny new “Feed.”

“Starting today, our News Feed will now be known as ‘Feed,'” announced the company on Twitter. “Happy scrolling!”

Twitter users responded to the name change with less happy scrolling than sustained eye roll — with a few memes tossed in for good measure.

Clearly, when it comes to Facebook’s rebranding its News Feed to just Feed, not everyone’s ready to eat it up.